Lawrence (Larry) Friedman provides objective, customized strategies to help clients pursue their financial goals, with a particular focus on retirement income planning. In addition to his client work, Larry serves as a Senior Partner and mentors a team of more than 20 financial professionals, supporting their growth and development in the industry.
A graduate of The Ohio State University with a bachelor’s degree in Business Administration, Larry began his career as an independent floor trader at the Chicago Board of Trade. He entered financial services in 2001 as an advisor with New York Life, later moving into leadership roles, including Managing Partner of the Oklahoma City general agency, before returning to WestPoint Financial Group.
Outside of work, Larry enjoys spending time with his family, cheering on Chicago and Ohio State sports, and unwinding with a cigar and a good glass of wine. He and his wife, Michelle, have been married for 25 years and are proud parents of seven adult children and grandparents of two granddaughters. They also share their home with two beloved dogs, Aspen, a Bernese Mountain Dog, and Kaia, a Yellow Lab.
