As the Marketing Manager, Alex leads initiatives designed to strengthen advisor marketing strategies and elevate the advisor experience. With a talent for building strong relationships and a deep understanding of the resources available through WestPoint and MassMutual, Alex partners closely with advisors to deliver tailored solutions that help them grow their practices.
Since joining WestPoint in 2018, Alex has played a key role in managing projects within the marketing team, ensuring initiatives are executed smoothly and tailored to advisors’ unique goals. She is recognized for her collaborative leadership, attention to detail, and ability to turn complex resources into clear, actionable strategies that drive advisor success. Her expertise and contributions also earned her a place on MassMutual’s 2019 AMD Steering Committee.
Alex is a graduate of the University of Wisconsin–La Crosse, where she earned her Bachelor of Science in Marketing with highest honors.
Beyond her professional role, Alex loves spending quality time with her husband, sons, and extended family and friends. She enjoys cooking, reading, gardening, and spending time outside with her boys.
